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blue crops up peskily in 'art history' around the world, with its material reality of rarely occuring natural pigmentation shaping our depictions of value in cultural iconographies. the environment influences our story telling and our emotional associations. the history of blue is weaved into our moral consciousness – into religion, empire, technological innovation. we did not have to monetize on blue, but we did. blue is traded by and represents the wealthy and the powerful, who tell the stories of value. and then blue is also questioned and subvertible as it is made more accessible.