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About ethnographicmind.com
It would be an understatement to say that a lot has changed since 2018, when the first edition of Ethnographic Thinking was published. As the second edition hits the shelves, I’ve been thinking about the context in which this new release is landing. While I believe strongly that ethnographic thinking is more valuable than ever, we’re at a critical moment where strategically (and creatively) positioning that value is essential.
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