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About efficiosolutions.com
Don Locke spent 24 years in broadcast sales management, working to optimize inventory and revenue. Frustrated with the need for sound science-based reasoning in the field, he began researching economic principles and game theory. He poured all of his research into a massive and complex spreadsheet designed to consider the varying factors that come into play in pricing media inventory. An entrepreneur at heart, he and his wife Linda took the leap that turned that spreadsheet into software in 1999 and established ShareBuilders in the basement of their Peoria, Illinois, home.
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