Website reputation report

bitly.com

Last checked 2 days ago · Point-in-time assessment

● Evidence is limited

What is this website?

Public pages were observed on bitly.com, but their subject was not confidently classified. An About page was also found. Recurring page-metadata topics include link, qr code, qr codes.

No listed local patterns observedHomepage-only analysis is not a malware clearance. Read the scope and findings below.

76/100Safety Score
75%Evidence Confidence
Trust Radar evidence profile Eight evidence dimensions from zero to one hundred. Exact values surround the chart. Threat Intelligence55 Domain History95 Infrastructure95 Website Security95 Security Hygiene60 Transparency55 Reputation50 Operational Stability96
Trust RadarEight observed factors. Select one to inspect its evidence.

How to read this report

Safety Score evaluates observed signals. Evidence Confidence measures how complete, direct, fresh, and consistent those signals are.

No automated scan can guarantee that a website is safe.

Independent evidence brief

What we observed about bitly.com

Updated Sep 29, 2026

The latest scan examined 10 public pages on bitly.com. Website descriptions below come from the site itself. Registration, connection and threat findings were checked separately.

Purpose and visible content

On its About page, the site says: Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline.

Registrar and domain history

Registered on Nov 12, 2003. Registrar: GoDaddy.com, LLC.

Recorded expiry date: Nov 12, 2026. Registry data can change.

Connection and hosting evidence

The checked homepage returned HTTP 200.

A valid TLS certificate was observed, expiring Feb 5, 2027.

Threat checks and score context

External malware-provider coverage was unavailable. The report does not treat this missing check as a clean result.

Safety Score: 76/100. Evidence Confidence: 75%. These measure different things.

Public content profile

Pages reviewed on bitly.com

10 of up to 10 pages

We sampled public pages from this website to understand its subject and contact paths. The titles and short descriptions below come from the website itself. They are not endorsements or independent safety findings.

Hashtags found on the website: #sponsored . These are site-supplied labels, not search rankings.

Bitly | Short URLs, QR Codes, and MoreBitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales. Bitly for Small Businesses and Marketers | BitlyBitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline. Contact BitlyContact Bitly for all support, sales, and press inquiries and we will link you to the right person fast. The Click Expectation Report: New Research on What Consumers Want vs. What They GetNew research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short. URL Shortener | Shorten URLs with a Custom Link Shortener | BitlyGet started with our URL shortener to shorten long links, customize them to match your brand, and track every click. Try the link shortener for free! Bitly Codes | QR Code Generator Software for Custom QR CodesGenerate a custom, trackable QR Code in seconds with Bitly and access real-time scan data from one dashboard. Try it free. Bitly Analytics | Track and Manage ConnectionsTrack and analyze link, QR Code, and landing page performance with Bitly Analytics. Dive deep with location, referral, and time data using our intuitive platform. Try free now! Bitly Pages | Mobile-Friendly Landing Page BuilderBuild mobile-friendly, no-code landing pages in minutes. Automatically track user engagement and campaign performance. Try Bitly Pages today. Bitly Link-in-bio | Advanced, Customizable Link-in-Bio ToolUse Bitly to quickly and easily design a customizable link-in-bio page for your curated links. One URL & QR Code for your social profiles and beyond. Branded Links | Branded URL Shortener & Custom DomainsOur branded URL shortener keeps your brand front & center, wherever you share links. Create branded links and custom domains with Bitly. ✓ Sign up today!

Public page evidence

Topics and keywords observed on bitly.com

12 phrases

These phrases were extracted locally from sampled public page metadata. They are observations, not search-volume or ranking estimates.

linkTitle, H1, Meta description6 sampled pages
qr codeTitle, H1, Meta description4 sampled pages
qr codesTitle, H1, Meta description3 sampled pages
linksTitle, H1, Meta description5 sampled pages
trackTitle, H1, Meta description5 sampled pages
customTitle, Meta description3 sampled pages
url shortenerTitle, Meta description2 sampled pages
createH1, Meta description4 sampled pages
link in bioTitle, Meta description2 sampled pages
landingTitle, H1, Meta description2 sampled pages
shareH1, Meta description3 sampled pages
customizableTitle, H1, Meta description2 sampled pages

At a glance

Key findings

✓

Report is current

The displayed evidence comes from the published immutable scan.

i

Confidence is separate

Unavailable evidence is shown as missing and never counted as clean.

!

Verify before sensitive actions

Check the exact URL and context before payments, credentials, or downloads.

Fully explainable

Why this score?

Versioned weights
Threat IntelligenceWeight 25%
55/100

Threat providers were unavailable. The neutral uncertainty baseline is not a clean verdict.

Domain HistoryWeight 10%
95/100

Domain registration age and expiry were checked.

InfrastructureWeight 10%
95/100

Observed DNS records and network address were checked.

Website SecurityWeight 15%
95/100

Observed certificate validity and TLS protocol were checked.

Security HygieneWeight 15%
60/100

Observed security header values were checked for basic protective settings. Empty values, disabled HSTS and unrecognized values receive no credit. This is not a complete browser-policy validation.

TransparencyWeight 5%
55/100

Observed site metadata and About page were checked. Publisher-supplied details are not independently verified.

ReputationWeight 5%
50/100

Popularity is weak context, not proof of safety. Unranked sites use a neutral baseline.

Operational StabilityWeight 15%
96/100

Observed HTTP status and final connection scheme were checked.

Server-side analysis

Automated security checks

Local antivirus and phishing checks

ClamAV · homepage HTMLNo signature match in the sampled HTML
Engine version1.5.4
Signature database date (UTC)2026-09-29T06:26:15+00:00
HTML bytes submitted178,325
Phishing.Database · exact hostnameNot listed in this snapshot
Feed downloaded (UTC)2026-09-29T18:00:06+00:00
Hosts in local snapshot386,017

Sampled scripts and pages

Resource analysis incomplete

6 resources checked · 17 script links observed on the homepage. Partial resource coverage.

ClamAV inspects the fetched homepage HTML on our server. New scans also sample up to four linked scripts and two collected internal pages, with size and time limits. Scripts are not executed. Other downloads, private server files and logged-in pages remain outside this check. A signature match needs investigation and can be a false positive. No match is not a whole-site safety guarantee.

Exact hostname lookup uses a downloaded Phishing.Database snapshot. It does not send this domain to an external lookup API or mark sibling subdomains as harmful. Not listed does not mean safe. Snapshot age is download age, not proof that every entry was recently revalidated.

Homepage HTML only · Eight local rule families · local-security-v2

Checks use the fetched page and redirect chain. Scripts are not executed, forms are not submitted, and linked files are not downloaded. This is not a malware clearance.

Page resource inventory

Linked scripts17
Inline scripts14
Embedded frames0
External script hosts1

Counts describe the sampled HTML, not every resource loaded by the browser. External resources are common and are not automatically harmful.

No listed local patterns observed. The limited rule set cannot detect every threat or behavior.

External threat intelligence

Provider coverageNot checked

Local checks do not query external reputation databases. An unavailable check is never a clean result.

Registration

Domain information

Public RDAP observation
Canonical domainbitly.com
RegistrarGoDaddy.com, LLC
RegisteredNov 12, 2003
Domain age22 years
ExpiresNov 12, 2026
Registry statusesclient delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Report statePublished

Infrastructure

Network & hosting

Observed endpoint, not legal location
IP address67.199.248.14
Autonomous systemUnavailable
Network organizationUnavailable
Observed countryUnavailable
CDNNot detected
Web application firewallNot detected

At a glance

Infrastructure summary

Observed during this scan

A compact view of the connection, DNS and security surface. These observations describe what the scanner could verify at scan time and do not prove ownership or ongoing availability.

HTTP response200 · https://bitly.com/
Endpoint67.199.248.14
NetworkUnavailable
CDN and WAFNot detected · Not detected
DNS surface29 records · 8 nameservers · 5 mail exchangers
Protection signals2 security headers · 6 technologies · DNSSEC unknown

Page telemetry

Observed page statistics

Safe metadata only

These counters describe the fetched response and sampled HTML. Script counts describe references in the markup, not a complete browser network log. Cookie counts cover observed response headers.

Response size178,325 bytes
HTTP check duration0 ms
Cookies observed2
Script resources17 · 1 external hosts
Frames and sampled checks0 frames · 6 resources checked

Encrypted transport

TLS certificate

Valid when observed
StatusValid when observed
ProtocolTLSv1.3
IssuercountryName=US, organizationName=Amazon, commonName=Amazon RSA 2048 M01
Valid fromJul 23, 2026
Valid untilFeb 5, 2027
Certificate names*.bitly.com · bitly.com

Resolution

DNS footprint

DNSKEY status unknown

DNSKEY presence does not verify the DNSSEC signature chain. Missing records can mean no record was returned or the lookup was unavailable.

A67.199.248.14TTL —
A67.199.248.15TTL —
NSns-1053.awsdns-03.orgTTL —
NSns-1689.awsdns-19.co.ukTTL —
NSns-343.awsdns-42.comTTL —
NSns-880.awsdns-46.netTTL —
NSns-cloud-b1.googledomains.comTTL —
NSns-cloud-b2.googledomains.comTTL —
NSns-cloud-b3.googledomains.comTTL —
NSns-cloud-b4.googledomains.comTTL —
MX10 aspmx.l.google.comTTL —
MX20 alt1.aspmx.l.google.comTTL —
MX20 alt2.aspmx.l.google.comTTL —
MX30 aspmx2.googlemail.comTTL —
MX30 aspmx3.googlemail.comTTL —
CAA0 iodef "mailto:abuse@bit.ly"TTL —
CAA0 issue "amazon.com"TTL —
CAA0 issue "letsencrypt.org"TTL —
CAA0 issuewild "amazon.com"TTL —
TXTatlassian-domain-verification=Th+HeZjMKa3QxX9JqLt67kxMrAsEfB9gz51iuPZYjYbveQXnMLmOBQtqalJXXWmOTTL —
TXTE906595EB8TTL —
TXTgoogle-site-verification=At4Yo9DrDstvlkL5TvBE-n7NDY1e8oXHDZ0zfBPl39cTTL —
TXTgoogle-site-verification=Vus6M9ONzl9cle6IlSjKu8EhefYSY0_-zt4COS8c0j4TTL —
TXTMS=ms65999994TTL —
TXTslack-domain-verification=OsqnOPaJcFcYkul1EcF9xRDbjgCiaBgdXHbq2uuCTTL —
TXTstatus-page-domain-verification=cfzktt77bqp2TTL —
TXTv=MCPv1; k=ed25519; p=NjaqLKfnGeave+ejDtA0Bv87HlAAT/qOev0yF+id4xg=TTL —
TXTv=spf1 include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com include:_spf1.mailgun.org include:_spf2.mailgun.org exists:%{i}._spf.mta.salesforce.com include:stspg-customer.com include:mail.zendesk.com a:zgateway.zuora" ".com -allTTL —
TXTyandex-verification: 641fdbe43ac1cd41TTL —

DNS observations · no external lookup API

Domain email protection

Exact-host SPF and DMARC observations help the owner investigate email impersonation risks. They are separate from website malware checks and do not change the Safety Score.

SPFPolicy record observed, not fully validated
DMARCMonitoring-only DMARC policy

What to do next

Review the records with your mail administrator. Inventory legitimate senders and test SPF and DKIM alignment before enforcing a stricter DMARC policy. Fix duplicate records and investigate overly permissive SPF rules.

This bounded check does not send email, probe SMTP, evaluate recursive SPF includes, verify DKIM signatures or apply organizational-domain DMARC inheritance. A missing subdomain record does not prove that no inherited protection exists. A DNS timeout is unknown, not an absent record. A policy record is not proof that messages authenticate successfully.

Responsible disclosure

security.txt

RFC 9116 observation
StatusPublished and readable
Security contacts0
Policy linkNot observed
ExpiryMissing or expired

This is a public vulnerability-reporting contact file. Its presence does not prove that the website is safe and does not change the independent Safety Score.

Browser protections

Security headers

2 observed
strict-transport-securitypresent max-age=31536000
x-frame-optionspresent DENY

Response headers

Cookie protections

Passive observation
Cookies observed2
Missing Secure0
Missing HttpOnly1
Missing SameSite2

Only cookie attribute counts are retained. Cookie names and values are never stored. These observations are not proof of compromise and do not independently change the Safety Score.

Detected stack

Technologies

Bootstrap 80% Google Tag Manager 96% Nginx 93% Tailwind CSS 72% Vue.js 78% WordPress 95%

Versions are shown only when publicly exposed by the page or response headers. An observed version is not, by itself, proof of a vulnerability.

JavaScript library advisories

4 sampled JavaScript files checked locally with Retire.js. Database snapshot: 2026-09-29T02:40:05.559Z.

jquery 3.7.1 No known advisories matched this version in the database snapshot.
jquery-migrate 3.4.1 No known advisories matched this version in the database snapshot.

A version match is not proof that the website is infected or that an issue is exploitable here. Owners should review the advisory, check whether their code is affected and test an update. Up to four external script files are sampled, not every dependency, inline script or dynamically loaded resource.

Recommended maintenance checks

NginxReview the Nginx branch and keep security patches current. Avoid exposing detailed server version headers.
Vue.jsKeep Vue and build dependencies current and review third-party packages included in the production bundle.
WordPressKeep WordPress core, themes and plugins updated. Remove unused plugins and review administrator accounts.

About this website

What the site says about itself

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline.

View the site's About page ↗

This is publisher supplied information. The independent safety findings are shown separately.

Publisher supplied

Public contact details

These details were observed on the website, not independently verified as an active support channel.

Emailpress@bitly.comSource: https://bitly.com/pages/contact

Structured facts

Website identity & response

Public page metadata
Page titleBitly | Short URLs, QR Codes, and More
First headingUnavailable
DescriptionBitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Canonical URLhttps://bitly.com/
Final URLhttps://bitly.com/
HTTP response200 · text/html; charset=utf-8 · duration unavailable
Languageen-US
Structured typesBreadcrumbList · ImageObject · ListItem · Organization · WebPage · WebSite
Page page detectedhttps://bitly.com/blog/click-expectation-report/About page detectedhttps://bitly.com/pages/aboutContact page detectedhttps://bitly.com/pages/contact
present100% evidence confidence
Security txt.has policy100% evidence confidence
Security txt.has canonical100% evidence confidence
Security txt.expires valid100% evidence confidence
Security txt.contact count100% evidence confidence
1100% evidence confidence
en-US100% evidence confidence
1100% evidence confidence
1100% evidence confidence
29100% evidence confidence
8100% evidence confidence
5100% evidence confidence
unavailable100% evidence confidence
Dns consistency.cname present100% evidence confidence
Local headers.hsts preload100% evidence confidence
Local headers.permissions policy present100% evidence confidence
1100% evidence confidence
2100% evidence confidence
31536000100% evidence confidence
Local headers.hsts include subdomains100% evidence confidence
Local headers.csp present100% evidence confidence
Local headers.cors wildcard origin100% evidence confidence
Local headers.cors present100% evidence confidence
Local headers.cors credentials with wildcard100% evidence confidence
2100% evidence confidence
Local cookies.cookies missing secure100% evidence confidence
2100% evidence confidence
1100% evidence confidence

Connection path

Redirect chain

0 recorded hops

No redirect hop was recorded for the sampled homepage.

Premium monitoring

Catch downtime and security changes automatically

Regular checks, availability history, and alert emails are reserved for Premium websites. Free reports remain point-in-time scans and do not create recurring server work.

Enable monitoring for this website

Compared with the previous scan

What changed

A comparison will appear after the next completed scan.

Explainable matching

Digital fingerprint

fingerprint-v1
quiet-shield-field-358

Comparable components help find technically related websites. A match does not prove common ownership.

DnsHashed private comparison value
TechnologiesHashed private comparison value

Material changes only

Change history

No meaningful changes recorded yet.

Website icon for bitly.com

Visual evidence

Website screenshot

Screenshot of bitly.com
Captured once in an isolated browser during this scan. Visual tint is an interface overlay. The original evidence is not duplicated.

For site owners

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Questions about bitly.com

FAQ

Still have questions? Contact us →
Is bitly.com safe to visit?

The latest Safety Score is 76/100 with 75% Evidence Confidence. This is a point-in-time assessment of observed technical signals, not a guarantee. Check the exact address and avoid entering payment details if anything looks unusual.

Did the scan detect malware on bitly.com?

ClamAV found no signature match in the sampled homepage HTML. External scripts, downloads and private server files were not checked. This is not a whole-site malware clearance.

When was bitly.com registered?

The public registry record shows Nov 12, 2003. Registration details may be privacy-protected or updated later.

Did bitly.com have a valid TLS certificate?

The scanner observed a valid TLS certificate using TLSv1.3. A valid certificate alone does not establish that the site is safe.

How does bitly.com describe itself?

The website's About page describes its purpose in the report above. This is publisher-supplied information and is separate from independent security findings.

Can a paid listing change this website's score?

No. Premium placement and owner-supplied pages are labelled separately. Technical evidence, the Safety Score and moderation decisions remain independent.