Website reputation report

bit.ly

Last checked 2 days ago · Point-in-time assessment

! Threat indicators detected

What is this website?

Public pages were observed on bit.ly, but their subject was not confidently classified. An About page was also found. Recurring page-metadata topics include bitly, link, qr code.

Local threat indicators foundA local signature or phishing feed matched. Review the source and scope below before visiting.

66/100Safety Score
75%Evidence Confidence
Trust Radar evidence profile Eight evidence dimensions from zero to one hundred. Exact values surround the chart. Threat Intelligence25 Domain History94 Infrastructure95 Website Security95 Security Hygiene60 Transparency55 Reputation50 Operational Stability85
Trust RadarEight observed factors. Select one to inspect its evidence.

How to read this report

Safety Score evaluates observed signals. Evidence Confidence measures how complete, direct, fresh, and consistent those signals are.

No automated scan can guarantee that a website is safe.

Independent evidence brief

What we observed about bit.ly

Updated Sep 29, 2026

The latest scan examined 0 public pages on bit.ly. Website descriptions below come from the site itself. Registration, connection and threat findings were checked separately.

Purpose and visible content

On its About page, the site says: Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline.

Observed page title: Bitly | Short URLs, QR Codes, and More.

Registrar and domain history

Registered on May 17, 2008. Registrar: Libyan Spider Network (int).

Recorded expiry date: May 17, 2032. Registry data can change.

Connection and hosting evidence

The checked homepage returned HTTP 200 in about 1000 ms.

A valid TLS certificate was observed, expiring Feb 9, 2027.

Threat checks and score context

External malware-provider coverage was unavailable. The report does not treat this missing check as a clean result.

Safety Score: 66/100. Evidence Confidence: 75%. These measure different things.

Public page evidence

Topics and keywords observed on bit.ly

12 phrases

These phrases were extracted locally from sampled public page metadata. They are observations, not search-volume or ranking estimates.

bitlyTitle, H1, Meta description9 sampled pages
linkTitle, H1, Meta description6 sampled pages
qr codeTitle, H1, Meta description4 sampled pages
qr codesTitle, H1, Meta description3 sampled pages
linksTitle, H1, Meta description5 sampled pages
trackTitle, H1, Meta description5 sampled pages
customTitle, Meta description3 sampled pages
url shortenerTitle, Meta description2 sampled pages
createH1, Meta description4 sampled pages
link in bioTitle, Meta description2 sampled pages
landingTitle, H1, Meta description2 sampled pages
shareH1, Meta description3 sampled pages

At a glance

Key findings

✓

Report is current

The displayed evidence comes from the published immutable scan.

i

Confidence is separate

Unavailable evidence is shown as missing and never counted as clean.

!

Verify before sensitive actions

Check the exact URL and context before payments, credentials, or downloads.

Fully explainable

Why this score?

Versioned weights
Threat IntelligenceWeight 25%
25/100

A local antivirus signature or exact-host phishing feed match needs review. This is not proof that the entire website is compromised.

Domain HistoryWeight 10%
94/100

Domain registration age and expiry were checked.

InfrastructureWeight 10%
95/100

Observed DNS records and network address were checked.

Website SecurityWeight 15%
95/100

Observed certificate validity and TLS protocol were checked.

Security HygieneWeight 15%
60/100

Observed security header values were checked for basic protective settings. Empty values, disabled HSTS and unrecognized values receive no credit. This is not a complete browser-policy validation.

TransparencyWeight 5%
55/100

Observed site metadata and About page were checked. Publisher-supplied details are not independently verified.

ReputationWeight 5%
50/100

Popularity is weak context, not proof of safety. Unranked sites use a neutral baseline.

Operational StabilityWeight 15%
85/100

Observed HTTP status and final connection scheme were checked.

Server-side analysis

Automated security checks

Local antivirus and phishing checks

ClamAV · homepage HTMLNo signature match in the sampled HTML
Engine version1.5.4
Signature database date (UTC)2026-09-29T06:26:15+00:00
HTML bytes submitted178,325
Phishing.Database · exact hostnameHost appears in the phishing feed
Feed downloaded (UTC)2026-09-29T12:00:06+00:00
Hosts in local snapshot386,017

Sampled scripts and pages

Resource analysis incomplete

6 resources checked · 17 script links observed on the homepage. Partial resource coverage.

ClamAV inspects the fetched homepage HTML on our server. New scans also sample up to four linked scripts and two collected internal pages, with size and time limits. Scripts are not executed. Other downloads, private server files and logged-in pages remain outside this check. A signature match needs investigation and can be a false positive. No match is not a whole-site safety guarantee.

Exact hostname lookup uses a downloaded Phishing.Database snapshot. It does not send this domain to an external lookup API or mark sibling subdomains as harmful. Not listed does not mean safe. Snapshot age is download age, not proof that every entry was recently revalidated.

Homepage HTML only · Eight local rule families · local-security-v2

Checks use the fetched page and redirect chain. Scripts are not executed, forms are not submitted, and linked files are not downloaded. This is not a malware clearance.

Page resource inventory

Linked scripts17
Inline scripts14
Embedded frames0
External script hosts1

Counts describe the sampled HTML, not every resource loaded by the browser. External resources are common and are not automatically harmful.

No listed local patterns observed. The limited rule set cannot detect every threat or behavior.

External threat intelligence

Provider coverageNot checked

Local checks do not query external reputation databases. An unavailable check is never a clean result.

Registration

Domain information

Public RDAP observation
Canonical domainbit.ly
RegistrarLibyan Spider Network (int)
RegisteredMay 17, 2008
Domain age18 years
ExpiresMay 17, 2032
Registry statusesclient delete prohibited · client transfer prohibited · ds automation disabled · ns automation disabled
Report statePublished

Infrastructure

Network & hosting

Observed endpoint, not legal location
IP address67.199.248.10
Autonomous systemUnavailable
Network organizationUnavailable
Observed countryUnavailable
CDNNot detected
Web application firewallNot detected

At a glance

Infrastructure summary

Observed during this scan

A compact view of the connection, DNS and security surface. These observations describe what the scanner could verify at scan time and do not prove ownership or ongoing availability.

HTTP response200 · https://bitly.com/
Endpoint67.199.248.10
NetworkUnavailable
CDN and WAFNot detected · Not detected
DNS surface32 records · 8 nameservers · 5 mail exchangers
Protection signals2 security headers · 6 technologies · DNSSEC unknown

Page telemetry

Observed page statistics

Safe metadata only

These counters describe the fetched response and sampled HTML. Script counts describe references in the markup, not a complete browser network log. Cookie counts cover observed response headers.

Response size178,325 bytes
HTTP check duration1,000 ms
Cookies observed2
Script resources17 · 1 external hosts
Frames and sampled checks0 frames · 6 resources checked

Encrypted transport

TLS certificate

Valid when observed
StatusValid when observed
ProtocolTLSv1.3
IssuercountryName=US, organizationName=Amazon, commonName=Amazon RSA 2048 M01
Valid fromJul 27, 2026
Valid untilFeb 9, 2027
Certificate namesbit.ly · www.bit.ly

Resolution

DNS footprint

DNSKEY status unknown

DNSKEY presence does not verify the DNSSEC signature chain. Missing records can mean no record was returned or the lookup was unavailable.

A67.199.248.10TTL —
A67.199.248.11TTL —
NSns-1372.awsdns-43.orgTTL —
NSns-1766.awsdns-28.co.ukTTL —
NSns-276.awsdns-34.comTTL —
NSns-705.awsdns-24.netTTL —
NSns-cloud-c1.googledomains.comTTL —
NSns-cloud-c2.googledomains.comTTL —
NSns-cloud-c3.googledomains.comTTL —
NSns-cloud-c4.googledomains.comTTL —
MX10 aspmx.l.google.comTTL —
MX20 alt1.aspmx.l.google.comTTL —
MX20 alt2.aspmx.l.google.comTTL —
MX30 aspmx2.googlemail.comTTL —
MX30 aspmx3.googlemail.comTTL —
CAA0 iodef "mailto:abuse@bit.ly"TTL —
CAA0 issue "amazon.com"TTL —
CAA0 issuewild ";"TTL —
TXT2205ECE8B9TTL —
TXT9ab819f3-2495-4611-856e-26a99cb9e4baTTL —
TXTanthropic-domain-verification-tzcmah=HSWn0K6bK99Nsdu2zAo6rVUnKTTL —
TXTapple-domain-verification=6YYbatV9m7YWHrdwTTL —
TXTatlassian-domain-verification=Th+HeZjMKa3QxX9JqLt67kxMrAsEfB9gz51iuPZYjYbveQXnMLmOBQtqalJXXWmOTTL —
TXTgoogle-site-verification: zhEwFAQvtUWYInQtt81loDiZmomsEmkAbuRsSSxk1YITTL —
TXTmiro-verification=fac1aeff65bb8e30ec8efd62a6ba02f2ce19a82cTTL —
TXTMS=ms11124067TTL —
TXTopenai-domain-verification=dv-enGte8sEHDo7E13TnxTOPn5kTTL —
TXTpendo-domain-verification=A9upe8Q9GaiHBImbovsky6UD_tcTTL —
TXTrippling-domain-verification=2158fad3c83e3179TTL —
TXTslack-domain-verification=MkeV937L2HSoy5NFJUcwGD4mo6Qguojp2v8Ny0oXTTL —
TXTv=spf1 include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com include:_spf1.mailgun.org include:_spf2.mailgun.org include:_spf.eu.mailgun.org exists:%{i}._spf.mta.salesforce.com -allTTL —
TXTyandex-verification: 41b3ec866726729dTTL —

DNS observations · no external lookup API

Domain email protection

Exact-host SPF and DMARC observations help the owner investigate email impersonation risks. They are separate from website malware checks and do not change the Safety Score.

SPFPolicy record observed, not fully validated
DMARCMonitoring-only DMARC policy

What to do next

Review the records with your mail administrator. Inventory legitimate senders and test SPF and DKIM alignment before enforcing a stricter DMARC policy. Fix duplicate records and investigate overly permissive SPF rules.

This bounded check does not send email, probe SMTP, evaluate recursive SPF includes, verify DKIM signatures or apply organizational-domain DMARC inheritance. A missing subdomain record does not prove that no inherited protection exists. A DNS timeout is unknown, not an absent record. A policy record is not proof that messages authenticate successfully.

Responsible disclosure

security.txt

RFC 9116 observation
StatusPublished and readable
Security contacts0
Policy linkNot observed
ExpiryMissing or expired

This is a public vulnerability-reporting contact file. Its presence does not prove that the website is safe and does not change the independent Safety Score.

Browser protections

Security headers

2 observed
strict-transport-securitypresent max-age=31536000
x-frame-optionspresent DENY

Response headers

Cookie protections

Passive observation
Cookies observed2
Missing Secure0
Missing HttpOnly1
Missing SameSite2

Only cookie attribute counts are retained. Cookie names and values are never stored. These observations are not proof of compromise and do not independently change the Safety Score.

Detected stack

Technologies

Bootstrap 80% Google Tag Manager 96% Nginx 93% Tailwind CSS 72% Vue.js 78% WordPress 95%

Versions are shown only when publicly exposed by the page or response headers. An observed version is not, by itself, proof of a vulnerability.

JavaScript library advisories

4 sampled JavaScript files checked locally with Retire.js. Database snapshot: 2026-09-29T02:40:05.559Z.

jquery 3.7.1 No known advisories matched this version in the database snapshot.
jquery-migrate 3.4.1 No known advisories matched this version in the database snapshot.

A version match is not proof that the website is infected or that an issue is exploitable here. Owners should review the advisory, check whether their code is affected and test an update. Up to four external script files are sampled, not every dependency, inline script or dynamically loaded resource.

Recommended maintenance checks

NginxReview the Nginx branch and keep security patches current. Avoid exposing detailed server version headers.
Vue.jsKeep Vue and build dependencies current and review third-party packages included in the production bundle.
WordPressKeep WordPress core, themes and plugins updated. Remove unused plugins and review administrator accounts.

About this website

What the site says about itself

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working online and offline.

View the site's About page ↗

This is publisher supplied information. The independent safety findings are shown separately.

Structured facts

Website identity & response

Public page metadata
Page titleBitly | Short URLs, QR Codes, and More
First headingUnavailable
DescriptionBitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Canonical URLhttps://bitly.com/
Final URLhttps://bitly.com/
HTTP response200 · text/html; charset=utf-8 · 1000 ms
Languageen-US
Structured typesBreadcrumbList · ImageObject · ListItem · Organization · WebPage · WebSite
Page page detectedhttps://bitly.com/blog/click-expectation-report/About page detectedhttps://bitly.com/pages/aboutContact page detectedhttps://bitly.com/pages/contact
present100% evidence confidence
Security txt.has policy100% evidence confidence
Security txt.has canonical100% evidence confidence
Security txt.expires valid100% evidence confidence
Security txt.contact count100% evidence confidence
1100% evidence confidence
en-US100% evidence confidence
1100% evidence confidence
1100% evidence confidence
32100% evidence confidence
8100% evidence confidence
5100% evidence confidence
unavailable100% evidence confidence
Dns consistency.cname present100% evidence confidence
Local headers.hsts preload100% evidence confidence
Local headers.permissions policy present100% evidence confidence
1100% evidence confidence
2100% evidence confidence
31536000100% evidence confidence
Local headers.hsts include subdomains100% evidence confidence
Local headers.csp present100% evidence confidence
Local headers.cors wildcard origin100% evidence confidence
Local headers.cors present100% evidence confidence
Local headers.cors credentials with wildcard100% evidence confidence
2100% evidence confidence
Local cookies.cookies missing secure100% evidence confidence
2100% evidence confidence
1100% evidence confidence

Connection path

Redirect chain

1 recorded hops
Hop 1https://bitly.com/

The chain is shown exactly as observed by the scanner. A redirect is not itself a malware finding, but unexpected domains or an HTTP downgrade deserve review.

Premium monitoring

Catch downtime and security changes automatically

Regular checks, availability history, and alert emails are reserved for Premium websites. Free reports remain point-in-time scans and do not create recurring server work.

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Compared with the previous scan

What changed

A comparison will appear after the next completed scan.

Explainable matching

Digital fingerprint

fingerprint-v1
bright-shield-ring-163

Comparable components help find technically related websites. A match does not prove common ownership.

DnsHashed private comparison value
TechnologiesHashed private comparison value

Material changes only

Change history

No meaningful changes recorded yet.

Website icon for bit.ly

Visual evidence

Website screenshot

Screenshot of bit.ly
Captured once in an isolated browser during this scan. Visual tint is an interface overlay. The original evidence is not duplicated.

For site owners

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Questions about bit.ly

FAQ

Still have questions? Contact us →
Is bit.ly safe to visit?

The latest Safety Score is 66/100 with 75% Evidence Confidence. This is a point-in-time assessment of observed technical signals, not a guarantee. Check the exact address and avoid entering payment details if anything looks unusual.

Did the scan detect malware on bit.ly?

Local checks reported an indicator that needs investigation. Review the antivirus signature and exact-host phishing results above. These findings are not proof that every page is infected.

When was bit.ly registered?

The public registry record shows May 17, 2008. Registration details may be privacy-protected or updated later.

Did bit.ly have a valid TLS certificate?

The scanner observed a valid TLS certificate using TLSv1.3. A valid certificate alone does not establish that the site is safe.

How does bit.ly describe itself?

The website's About page describes its purpose in the report above. This is publisher-supplied information and is separate from independent security findings.

Can a paid listing change this website's score?

No. Premium placement and owner-supplied pages are labelled separately. Technical evidence, the Safety Score and moderation decisions remain independent.