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About bathretail.com
The Retailing and Contemporary Consumerism Research Lab at University of Bath’s School of Management is an initiative by the School to become even more relevant to the surrounding society. Retailing, online and offline, including supply chains and the selling of branded goods is a major industry sector influencing the daily lives of people around the world. It influences people’s lives because we all are shoppers but also because the industry is a huge employer. Whilst the Lab is a service to the retailing industry it helps students to build contacts with companies and it provides the participating researchers with access to research ideas, collaborations and data.

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