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About barkleyus.com
BarkleyOKRP has been named PetSmart's creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart's 2026 media spend at approximately $98 million, making it one of BarkleyOKRP's most significant new business wins of the year.
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